The Tuesday Folder

Sorry, You're Not Broken. Your brain is built for a different game.

Join The Tuesday Folder for weekly operational tactics, AI frameworks, and raw dispatches from the frontlines of neurodivergent entrepreneurship. No fluff. No filters. Just the actual playbook.

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Hunters subscribed
15+
Years in the fire
3
Industries turned around

The Sterling Manifesto Series

Two Books.
One System.

The Diagnosis. Then the Blueprint. Read them in order, or come in at the crisis point — either way, you're not leaving the same.

Book 01 The Diagnosis
Sorry, You're Not Broken — Book cover by Reid Sterling

Sorry, You're
Not Broken

How Your ADHD Brain Works Exactly As Designed — And Why It's the Last Unfair Advantage in the Age of AI.

The modern corporate world was built for "Farmers." But you are a "Hunter." This is the operating manual for the brain they told you was broken — and the first step in building your empire.

  • ADHD & Neurodivergence
  • High Performance
  • AI Strategy
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New Release
Book 02 The Blueprint
The Skill Bankruptcy — Book cover by Reid Sterling

The Skill
Bankruptcy

Your Expertise is Dead. Here is the Blueprint to Weaponize the Machine That Killed It.

The highly anticipated tactical survival manual for the AI economy. It doesn't just diagnose the death of the professional middle class — it gives you the exact blueprint to build a One-Person Unicorn.

  • AI Economy
  • Future of Work
  • One-Person Business
Get the Blueprint
4,000+

Newsletter Readers

15+ Yrs

Industry Experience

3

Industries Turned Around

2 Books

Published & Available Now

Reader Intelligence

What Hunters Are Saying

Unfiltered dispatches from the field.

★★★★★

"I've been diagnosed for 11 years and medicated for 7. This is the first book that made me want to understand the machine I'm running — not fix it, not suppress it. Reid reverse-engineered something the clinical world hasn't. I read it twice in a week."

Marcus T. Founder & CEO, SaaS · Austin, TX
Book 01
★★★★★

"I recommend this to every ADHD client I see. Reid doesn't just validate the experience — he operationalizes it in a way that clinical literature hasn't caught up to. The 'Attention Portfolio' chapter alone changed how I approach treatment conversations."

Dr. Sarah Chen Clinical Psychologist · New York, NY
Book 01
★★★★★

"I got laid off 8 months ago. Spent 6 months panicking. Spent 6 weeks with this book. Now I'm running a one-person consultancy at 2× my old salary. That's not a testimonial. That's a direct line of causation."

David R. Former VP Strategy, Fortune 500
Book 02
★★★★★

"The Anti-Commodity Positioning chapter is worth 100× the cover price. I rewrote every proposal I send. Close rate went from 40% to 71% in one quarter. People keep asking what changed. I just point at the book."

Tom W. Agency Owner · Chicago, IL
Book 02
★★★★★

"This isn't a book about AI. It's a book about surviving AI. Most writers in this space are describing the wave. Reid gives you the surfboard and teaches you to read the water. I've bought 11 copies for my team."

Priya M. AI Product Consultant · Singapore
Book 02
Reid Sterling — Author and entrepreneur

About The Author

Reid Sterling

Serial Entrepreneur  ·  Turnaround Specialist  ·  Hunter

Reid Sterling is a serial entrepreneur, turnaround specialist, and the person organizations call when the situation is already on fire. Over a career spanning multiple industries, he has operated at the intersection of disruptive vision and operational chaos.

Diagnosed with ADHD, Reid doesn't view his neurodivergence as a deficit—he uses it as a strategic weapon. Where others see liability, Reid sees the last remaining unfair advantage in an economy being automated out from under everyone's feet.

"In a world of Farmers, the Hunter doesn't adapt to the field. The Hunter burns it down and builds something better."

Through The Tuesday Folder—his weekly field dispatch—and his books, Reid shares the raw operational frameworks, AI-augmented workflows, and tactical mindset shifts that have allowed him to build, break, and rebuild across industries at a pace most operators can't keep up with.

  • Turnaround & Crisis Operations
  • AI-Augmented Workflows
  • Neurodivergent Leadership
  • High-Velocity Entrepreneurship
  • Strategic Organizational Design
  • Human Performance Systems

The Complete Works

The Library

Sorry, You're Not Broken
Available Now

Non-Fiction · High Performance

Sorry, You're Not Broken

The operational architecture behind the neurodivergent empire. How ADHD is the last unfair advantage in the Age of AI.

The Skill Bankruptcy
New Release

Non-Fiction · AI Economy

The Skill Bankruptcy

The tactical survival manual for the AI economy. Build a One-Person Unicorn from the wreckage of the professional middle class.

In Development

Fiction · Thriller

Untitled Thriller — TBD

Fiction that operates like a field manual. Subscribe for early intel when this goes live.

The Hunter's Forum

The Community

Active discussions from readers in the field. Real operators. Real results. Zero noise.

847 active this week
Sorry, You're Not Broken 🔥 Hot

The Hunter vs. Farmer framework — how it actually changed how I operate day-to-day

Started using the framework 3 months ago. Here's what shifted: I stopped scheduling deep work at 9am (when everyone expects it) and moved it to 11pm when my hyperfocus kicks in naturally. My output in 2 hours at night beats a full 8-hour day...

The Skill Bankruptcy

My AI stack after reading Skill Bankruptcy — sharing the full setup

Reid's framework is the theory. I spent 3 weeks translating it into a working stack. Here's exactly what I'm running: Claude for strategy, Perplexity for research loops, Make.com for automation, Notion AI for client deliverables. Total tool cost: $87/mo. Revenue impact: significant...

Both Books

Honest take: do you need Book 1 before Book 2, or can you jump straight in?

My girlfriend bought Book 2 first without knowing Book 1 existed. She's now 3 chapters in and keeps texting me "wait, what's the Hunter thing he keeps referencing?" I told her to go back and read Book 1 first. She told me to mind my business. She's not wrong. But also...

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